Vodafone, ever since it entered the Indian market through its purchase of Hutch in India has posed a threat to Airtel but it’s taken a while to get off the ground. Of course it’s helped them that Hutch had a pretty good user base as well.
Now the fight has intensified onto the network services market. Both Airtel and Vodafone have been trying to get people to use their network for everything from cricket commentary to horoscope alerts. Morning prayer songs to dating advice is now available but at a monthly rental fee which is how both companies plan to make money.
The intensity shown by both companies has been off the charts. Clearly both realize that it’s a great opportunity for them.
