As many as 30+ ads will premiere during the IPL matches. The ads are sharp, small and deliver the message of Vodafone’s network services effectively.
Not to be left behind Airtel is countering this approach through celebrity power. It’s got a couple of bollywood actors acting in ads that advertise Airtel’s network services.
For the moment though it’s Vodafone that’s winning the battle at least on TV that is. The net result of the ads turning into sales is what will decide the winner of this battle.
The fact has however emerged that the battle lines have been drawn. No longer will Airtel go unchallenged.